It’s a Buyer’s Market – Sedona Verde Valley area mid-2025

Buyers today are  “particular” and “thoughtful”, especially as the post pandemic frenzy has cooled. Now it is more important than ever to have a local, experienced Realtor helping you sell you home. 

As a local boots on the ground Sedona Verde Valley Real Estate expert, I stress pricing and presentation will determine the sale speed. In the current market, homes that are priced right and present well…are moving. The rest are waiting.  Sellers….. you had years of excellent gains in equity so if you want to sell get an expert opinion on what price to list at. 

Tackle at least minor fixes and deferred maintenance before listing, or else…….. set a very realistic price. Buyers scrutinize days on market as a signal.  A high DOM is a red flag that something (price or condition) might be wrong. Thus, a home that looks overpriced and in poor shape can develop a “stale” listing stigma, further dampening interest. Price reductions and longer negotiations are common with poor-condition listings. 

Sellers may start optimistic, but after a few months with little action, most concede to cutting the price. In Sedona’s Q1 2025 closings, fully 65% of homes had at least one price drop before getting an offer – a clear sign that many initial prices overshot what the market (and home condition) justified. 

On the flip side, sellers of turnkey homes who price competitively might sell quickly without any reductions even in this aggressive buyers market. 

Another insight: the emotional aspect. Sedona–Verde Valley attracts lifestyle buyers (second-home seekers, retirees, etc.) who fall in love with the scenery and want a hassle-free purchase. Buyers are still out there, but “they’re much more selective” now . 

A well-maintained, beautifully presented home offers that “clarity” and immediate enjoyment buyers seek , whereas a fixer-upper introduces “confusion” or uncertainty (How much to spend on repairs? Which contractor to hire?) – leading many to pass. 

Even investors have become cautious with fixers due to high renovation costs and thinner profit margins in 2025’s market climate. 

In summary, condition heavily influences DOM in Sedona, Village of Oak Creek, Cottonwood, and Cornville and Clarkdale. Pristine homes in these areas can sell in a fraction of the time it takes to move a home that buyers think need to be updated or repaired. 

Sellers of homes in poor condition should be prepared for a longer sale timeline and possibly multiple price adjustments, unless the price is very appealing to the pool of buyers from the start.

Buyers have options in 2025.  They are overwhelmingly choosing homes that are “move-in ready” – making quality and upkeep as critical to a quick sale as any market statistic or strategy.

If you are thinking or needing to move soon, give me a call, text or email to get expert advise.  I am here to help you make your move.

Erin